TULSA, OK – January 21, 2022 – Laizure Marketing & Public Relations, Inc. recently celebrated its 20-year anniversary in business. The company began as Summit Management Group, Inc. in January 2002 offering executive-level services to large companies including strategic marketing, mergers and acquisition consulting, and industrial and environmental consulting services. After a management change …
Here’s a handy cheat sheet that I use a lot from Hubspot.com. Hubspot is a customer relationship management (CRM) software company and has lots of great tips on marketing, social media, and sales articles. Your Bookmarkable Guide to Social Media Image Sizes Written by Lindsay Kolowich, Blog.Hubspot.com When you’re selecting cover photos, shared images, and …
Targeted email marketing really does work. We have consistently seen open rates of 20-25% with our clients that use e-Newsletters. These are huge numbers considering a 1-3% response rate with direct mail is statistically a home run. e-Newsletters are a great way to share your news, discounts, and drive your customer to your website to …
The way you use the words “but” and “however” can make a big difference. The word “but” usually precedes a negative thought – “Your product is incredible BUT it’s too expensive.” People block out the compliment because they are ready for a letdown. “However” is a softer transitional word. For instance, “Your service is great, …
Do you have a brick and mortar location? Is your sign easy to read from the road? Keep this in mind: A 1-inch letter is easily seen 100 feet away. Use 2-inch letters for 200 feet, and so on.
I’m always surprised at common writing mistakes. Here are a few to avoid: Not using a headline or photograph to highlight key points or benefits Using too much text – clients will skim information so use bullet points instead Excessive use of industry terms, especially acronyms Puff-speak to make your information sound smarter (my personal …
This is quite good. I’ve had my fair share of struggles with the Oxford comma. Now, I use it as a way to keep things simple. ~ Debra
Wait 24 hours before sending any important information. This includes an important email, direct mail campaign, or a brochure to the printer. You are probably too close to the project to see any mistakes. Time away to refresh your perspective can make a huge difference. Or better yet, ask someone else to proof it to …
www.whatis.com is a self-education tool about information technology, especially about the Internet and computers. Designed for IT specialists and computer programmers, www.whatis.com is a total geek-fest. However, it’s also an excellent resource for small business owners like you and me. For instance, their cheat sheets and quick reference section (click here) is my favorite place …
Does this guy look familiar? I sure hope not. When dealing with angry customers, you have to keep your cool. It’s hard to though, when they are upset and personally attacking you or your business. Sometimes all you want to do is ask them to leave or “stick it where the sun don’t shine.” Don’t …
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