Debra Laizure

Marketing & PR pro, editorial and blog writer, kayaker, coffee and chocolate addict, #LoyalAndTrue OSU grad, travel enthusiast, devoted to her incredible and fabulous family, and lover of all things Maine.

Email Marketing

Targeted email marketing really does work. We have consistently seen open rates of 20-25% with our clients that use e-Newsletters. These are huge numbers considering a 1-3% response rate with direct mail is statistically a home run. e-Newsletters are a great way to share your news, discounts, and drive your customer to your website to …

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Signage Works

Do you have a brick and mortar location? Is your sign easy to read from the road? Keep this in mind: A 1-inch letter is easily seen 100 feet away. Use 2-inch letters for 200 feet, and so on.

Copywriting 101

I’m always surprised at common writing mistakes. Here are a few to avoid: Not using a headline or photograph to highlight key points or benefits Using too much text – clients will skim information so use bullet points instead Excessive use of industry terms, especially acronyms Puff-speak to make your information sound smarter (my personal …

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Preventing Mistakes

Wait 24 hours before sending any important information. This includes an important email, direct mail campaign, or a brochure to the printer. You are probably too close to the project to see any mistakes. Time away to refresh your perspective can make a huge difference. Or better yet, ask someone else to proof it to …

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What is is a self-education tool about information technology, especially about the Internet and computers. Designed for IT specialists and computer programmers, is a total geek-fest. However, it’s also an excellent resource for small business owners like you and me. For instance, their cheat sheets and quick reference section (click here) is my favorite place …

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