Targeted email marketing really does work. We have consistently seen open rates of 20-25% with our clients that use e-Newsletters. These are huge numbers considering a 1-3% response rate with direct mail is statistically a home run. e-Newsletters are a great way to share your news, discounts, and drive your customer to your website to buy your product or service.
Here are a few tips when using an e-Newsletter.
Content is king. Make sure you publish useful information for your customer. Constantly selling, selling, selling, will turn people off, off, off–and soon your e-News will be deleted upon its arrival in their inbox. Give them something useful or educational they can use to grow their business.
Make your list. A good email list is gold. Ask for email addresses in all your sales and marketing activities. Years ago, it was easy to simply buy a list. Today, list companies will only rent the list. This means you can only use the email addresses once, and the list company controls the list so you cannot view the data. So grab those emails addresses whenever you can.
Help customers save. Create a coupon your customers can use for a discount or a value-added service and add it to your newsletter. Even better, link the coupon to your website so viewers are driven to your website in order to download the coupon.
Keep it short and sweet. Keep your e-Newsletter concise and full of content. Many companies fill up their first few e-Newsletters with everything but the kitchen sink. This is a big mistake. #1 – the person creating the e-news will burn out from the extra work, and #2 – Most people are scanners of information, so don’t give them too much to read. They will click-off sooner than later.
Call us for help. e-Newsletters are inexpensive to distribute and are a great way to reach out to your customers. But creating the first one can be overwhelming. Let us help you!
We can create a newsletter template you can reuse each month. We will set up your email marketing account (Constant Contact, Mail Chimp, etc.), create distribution lists for you, and even write the content. Call us at (918) 277-1548 or email Debra Laizure at firstname.lastname@example.org to get started today!