Tips and Tricks

Email Marketing

Targeted email marketing really does work. We have consistently seen open rates of 20-25% with our clients that use e-Newsletters. These are huge numbers considering a 1-3% response rate with direct mail is statistically a home run. e-Newsletters are a great way to share your news, discounts, and drive your customer to your website to …

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Signage Works

Do you have a brick and mortar location? Is your sign easy to read from the road? Keep this in mind: A 1-inch letter is easily seen 100 feet away. Use 2-inch letters for 200 feet, and so on.

Copywriting 101

I’m always surprised at common writing mistakes. Here are a few to avoid: Not using a headline or photograph to highlight key points or benefits Using too much text – clients will skim information so use bullet points instead Excessive use of industry terms, especially acronyms Puff-speak to make your information sound smarter (my personal …

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Preventing Mistakes

Wait 24 hours before sending any important information. This includes an important email, direct mail campaign, or a brochure to the printer. You are probably too close to the project to see any mistakes. Time away to refresh your perspective can make a huge difference. Or better yet, ask someone else to proof it to …

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What is is a self-education tool about information technology, especially about the Internet and computers. Designed for IT specialists and computer programmers, is a total geek-fest. However, it’s also an excellent resource for small business owners like you and me. For instance, their cheat sheets and quick reference section (click here) is my favorite place …

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