Copywriting 101

I’m always surprised at common writing mistakes. Here are a few to avoid:

  1. Not using a headline or photograph to highlight key points or benefits
  2. Using too much text – clients will skim information so use bullet points instead
  3. Excessive use of industry terms, especially acronyms
  4. Puff-speak to make your information sound smarter (my personal pet peeve is the word “utilize” when “use” is the same thing)
  5. Forgetting your contact information including phone numbers and website address
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