I’m always surprised at common writing mistakes. Here are a few to avoid:
- Not using a headline or photograph to highlight key points or benefits
- Using too much text – clients will skim information so use bullet points instead
- Excessive use of industry terms, especially acronyms
- Puff-speak to make your information sound smarter (my personal pet peeve is the word “utilize” when “use” is the same thing)
- Forgetting your contact information including phone numbers and website address
