Social Media Image Sizes

Here’s a handy cheat sheet that I use a lot from Hubspot.com. Hubspot is a customer relationship management (CRM) software company and has lots of great tips on marketing, social media, and sales articles. Your Bookmarkable Guide to Social Media Image Sizes Written by Lindsay Kolowich, Blog.Hubspot.com When you’re selecting cover photos, shared images, and

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Email Marketing

Targeted email marketing really does work. We have consistently seen open rates of 20-25% with our clients that use e-Newsletters. These are huge numbers considering a 1-3% response rate with direct mail is statistically a home run. e-Newsletters are a great way to share your news, discounts, and drive your customer to your website to

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“But” vs. “However”

The way you use the words “but” and “however” can make a big difference. The word “but” usually precedes a negative thought – “Your product is incredible BUT it’s too expensive.” People block out the compliment because they are ready for a letdown. “However” is a softer transitional word. For instance, “Your service is great,

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Signage Works

Do you have a brick and mortar location? Is your sign easy to read from the road? Keep this in mind: A 1-inch letter is easily seen 100 feet away. Use 2-inch letters for 200 feet, and so on.

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Copywriting 101

I’m always surprised at common writing mistakes. Here are a few to avoid: Not using a headline or photograph to highlight key points or benefits Using too much text – clients will skim information so use bullet points instead Excessive use of industry terms, especially acronyms Puff-speak to make your information sound smarter (my personal

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Preventing Mistakes

Wait 24 hours before sending any important information. This includes an important email, direct mail campaign, or a brochure to the printer. You are probably too close to the project to see any mistakes. Time away to refresh your perspective can make a huge difference. Or better yet, ask someone else to proof it to

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What is whatis.com?

www.whatis.com is a self-education tool about information technology, especially about the Internet and computers. Designed for IT specialists and computer programmers, www.whatis.com is a total geek-fest. However, it’s also an excellent resource for small business owners like you and me. For instance, their cheat sheets and quick reference section (click here) is my favorite place

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Dealing with an Angry Customer

Does this guy look familiar? I sure hope not. When dealing with angry customers, you have to keep your cool. It’s hard to though, when they are upset and personally attacking you or your business. Sometimes all you want to do is ask them to leave or “stick it where the sun don’t shine.” Don’t

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Tulsa Impressions Book

“As a lifelong Tulsan, I was proud to be a part of this book,” says Debra Laizure Local photographer R.E. Lindsey has been taking pictures for most of his life. Lindsey’s first published images were for the Oklahoma Tourism Department. Since then, his work has appeared in coffee table books, textbooks, travel guides, scenic calendars,

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Persuading a Prospect

According to sales coach Hilton Johnson, it’s easy to reduce sales resistance. The next time your prospect hesitates to move forward with your proposal, say this: “Based on what you’re saying, this is probably not for you. Shall I close your file?” Selling is a game, and fear of loss is a great motivator.  Not

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QR Codes

Google makes it easy to get a QR Code. Any URL you create can be shortened and given a QR Code. QR stands for Quick Response, it looks like the image to the left, square, 3 distinct corners and crazy black and white pixel-art in between. QR Codes became popular in Japan after Toyota developed

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