The way you use the words “but” and “however” can make a big difference. The word “but” usually precedes a negative thought – “Your product is incredible BUT it’s too expensive.” People block out the compliment because they are ready for a letdown. “However” is a softer transitional word. For instance, “Your service is great, […]
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I’m always surprised at common writing mistakes. Here are a few to avoid: Not using a headline or photograph to highlight key points or benefits Using too much text – clients will skim information so use bullet points instead Excessive use of industry terms, especially acronyms Puff-speak to make your information sound smarter (my personal
Wait 24 hours before sending any important information. This includes an important email, direct mail campaign, or a brochure to the printer. You are probably too close to the project to see any mistakes. Time away to refresh your perspective can make a huge difference. Or better yet, ask someone else to proof it to
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“As a lifelong Tulsan, I was proud to be a part of this book,” says Debra Laizure Local photographer R.E. Lindsey has been taking pictures for most of his life. Lindsey’s first published images were for the Oklahoma Tourism Department. Since then, his work has appeared in coffee table books, textbooks, travel guides, scenic calendars,
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