News Release for Outlaw Kustomz
News Release
Serve, Don’t Stress
Here is today’s e-News from Steve Scanlon’s blog, Reality and Hope. I really enjoy his posts. Make sure to click the link at the bottom of this article and subscribe to his e-Newsletter.
Enjoy!
Debra
Serve, Don’t Stress
You wouldn’t have to look very far – perhaps no farther than the mirror – to find someone who claims they are stressed. Certainly there are levels of stress, from mild concern to tied-up-in-knots, and everyone we know has some form of it at some point. Truthfully, many people fall beyond the tied-up-in-knots category.
If you have been reading my blog, you know I am no fan of inane advice about deep concepts. Thus, when I hear people say things like “just don’t stress,” I get stressed. How’s that for irony?
As a coach, I have not seen such simplistic advice work well for anyone, and I will not offer such fodder. What I hope to convey is really two-fold:
1) Stress is a choice.
2) There is a response that will get us back on track quickly.
Stress is a choice – it is our response to what is happening around us. But when we say that we are stressed, we often abdicate that choice to our circumstances. Let’s change our language to something more fitting to reality. “I am choosing stress” would be more accurate than “I am stressed.”
If we can believe through the choice of our words that an emotional response is indeed of our making, then we can believe that we can choose another emotion, one that is more in line with our desired end result.
Once you have decided that stress is a choice, you can respond by choosing to serve someone else.
Now, I could go on and on about the known physical byproducts of leading a high-stress life. But another unseen result is that when we are stressed we simply are not as capable of serving others. Stress causes a funky form of selfishness – mostly because of how much mental energy goes into feeding it.
If you are feeling stress, remember in the moment that it is your choice. Then, go quickly and serve someone else. These two actions may save your life in the long run.
Have a great week,
Coach Steve
Here’s the link to the article
New Radio Spot for WillPro Roofing
WillPro Roofing and Construction is a Jenks-based builder that recently expanded it’s roofing and repair division into Texas, Kansas, Missouri, and Arkansas. We negotiated the contract, created the copy and supervised production of their new radio campaign now running in NE Arkansas.
CLICK HERE to listen.
$100 Visa Gift Card
If your roof has been damaged by hail or storms, please contact owners, Rick or Terri WillCut, at WillPro Roofing and Construction. Or, if you have a friend or family member that needs their help, click the logo to the right to learn more about their referral program. You will receive a $100 Visa gift card with every referred and installed new roof!
Bixby High School Soccer Website
Bixby High School Soccer did not have a website. In fact, the soccer program is large and impressive, boasting one of only two dedicated soccer stadiums in green country. As a mom of an incoming freshman goalie, I scoured the high school website looking for information, to find almost nothing except a schedule. So, with the help and talent (think pro bono) of my wonderful web programmer Brian McCullough (thank you Brian), we built a new website for the program.
You can view photos, learn about the coaches, track standings and even blog about the game on our new Facebook page. Varsity and JV boys and girls schedules are both included and we guarantee to post scores within 24 hours of the game. The newsroom has all the scoop for parents like me, including tryout dates, upcoming meetings, schedule changes, banquet and senior night information.
It was our pleasure to build the website for the Bixby High School Soccer teams. Check it out!
GO SPARTANS!
Debra Laizure
“But” vs. “However”
The way you use the words “but” and “however” can make a big difference. The word “but” usually precedes a negative thought – “Your product is incredible BUT it’s too expensive.” People block out the compliment because they are ready for a letdown. “However” is a softer transitional word. For instance, “You’re service is great, HOWEVER I’d like to see your customer testimonials before I buy.”
Prevent Mistakes
Wait 24 hours before sending any important information. This includes an important email, direct mail campaign or a brochure to the printer. You are probably too close to the project to see any mistakes. Time away to refresh your perspective can make a huge difference. Or better yet, ask someone else to proof it to reduce any embarrassing mistakes.
Copy writing 101
I’m always surprised at common writing mistakes. Here are a few to avoid:
- Not using a headline or photograph to highlight key points or benefits
- Using too much text – clients will skim information so use bullet points instead
- Excessive use of industry terms especially acronyms
- Puff-speak to make your information sound smarter (my personal pet peeve is the word “utilize” when “use” is the same thing)
- Forgetting your contact information including phone numbers and website address
