Social media image sizes: The 2017 cheat sheet

Great info from GoDaddy.com. This cheat sheet is handy dandy! 

UPDATED: MARCH 31, 2017

Now that social media presence has become a “must have” for businesses large and small, you may be ready to ramp up your existing social media efforts. One of the best ways to improve your positioning across all social networks is through consistency of voice and branding — this includes social media image sizes.

A top priority should be making sure your voice matches the audience for each social channel; however, providing a consistent appearance for your brand is vital. One of the best ways to accomplish both of these branding goals is through visual design.

As you visit the major social networks, you might see little consistency at first glance. However, as these websites evolve and update their offerings, it becomes easier and easier to use your design skills to create a recognizable brand across the spectrum of sites.

This “cheat sheet” offers you a brief guide to image size recommendations for many of the top social media sites (including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Google+ and Medium). With this information at your fingertips, you can develop that consistent branding presence while meeting the required dimensions of the website. The sizing requirements for these sites change regularly. Our cheat sheet assures that you are prepared to stay ahead of the learning curve in 2017.

Please note: We created this cheat sheet assuming that you regularly create images and work on web design projects. You’ll find that we provide the dimensions for each type of image across all networks. For instance, when creating a profile photo, you can create all needed profile photos for your clients at once—meeting the requirements of the site and achieving that branding consistency. This list provides dimensions for the primary design assets of each network.

Profile picture size

In many cases if you develop a single square “profile picture” that scales appropriately for the sizes below, you’ll be able to streamline the process for making updates across all the networks.

Social site Image size
Twitter profile picture size 400px x 400px
Facebook profile picture size 170px x 170px
Instagram profile picture size 110px x 110px
Pinterest profile picture size 150px X 150px
LinkedIn profile picture size 400px x 400px
YouTube profile picture size 800px x 800px**
 Google+ profile picture size 250px x 250px
 Medium profile picture size 400px x 400px
 Tumblr profile picture size 128px x 128px

** YouTube calls these “channel icons.”

Profile picture sizes

  • Twitter profile picture size: 400px x 400px
  • Facebook profile picture size: 170px X 170px
  • Instagram profile picture size: 110px x 110px
  • Pinterest profile picture size: 150px X 150px
  • LinkedIn profile picture size: 400px x 400px
  • YouTube profile picture size: 800px x 800px
  • Google+ profile picture size: 250px x 250px
  • Medium profile picture size: 400px x 400px
  • Tumblr profile picture size: 128px x 128px

Cover photo/header image

The cover photo or header image is the big hitter on most of these networks. In contrast to the profile images, which are typically square, the various social sites have widely varying sizes for their cover images. Here are a few tips to remember:

  1. You’ll probably want to go with a .png file, instead of a .jpg.
  2. Since these images are often cropped or covered with other interface elements, put the important components of your design in the center of the image, and double-check that key parts of the image aren’t covered up when used in production.

One of the newest offering by LinkedIn is the business banner image, this populates when a visitor views your brand’s home page.

Social site Image size
Twitter 1500px x 500px
Facebook 828px x 465px
Pinterest 800px x 800px (Board cover image)
LinkedIn 1400px x 425px (background photo)
LinkedIn 646px x 220px (business banner image)
LinkedIn 974px x 330px (cover photo)
YouTube Display varies by device; 2560px x 1440px on desktop
 Google+ 1080px x 608px
 Tumblr 3000px x 1055px
 Medium 1400px x 1120px

Cover photo sizes

  • Twitter header: 1500px x 500px
  • Facebook cover photo size: 828px x 465px
  • Pinterest cover photo: 800px x 800px (Board cover image)
  • LinkedIn background photo: 1400px x 425px
  • LinkedIn business banner image: 646px x 220px
  • LinkedIn cover photo: 974px x 330px
  • YouTube cover photo: Display varies by device; 2560px x 1440px on desktop
  • Google+ cover photo: 1080px x 608px
  • Tumblr header: 3000px x1055px
  • Medium profile picture size: 1400px x 1120px

Content images in the posts themselves

Rich content sharing, including image sharing, is increasingly important across social networks. Creating imagery that is the right size for the network minimizes distortion and unexpected cropping.

Shared image sizes

Social site Image size
Twitter 440px x 220px
Facebook 1200px x 630px
Instagram 1080px x 1080px
Pinterest 600px x scaled height (Expanded Pin)
LinkedIn 550px x 375px
YouTube 16:9 aspect ratio (Video); to qualify for HD: 1280px x 720px
Google+ 497px x 373px, but can be as large as 2048px x 2048px
Medium 900px wide by any height
Tumblr 500px x 750px

Shared images sizes

  • Twitter: 440px x 220px
  • Facebook: 1200px x 630px
  • Instagram: 1080px x 1080px
  • Pinterest: 600px x scaled height (Expanded Pin)
  • LinkedIn: 550px x 375px
  • YouTube: 16:9 aspect ratio (Video); to qualify for HD: 1280px x 720px
  • Google+: 497px x 373px, but can be as large as 2048px x 2048px
  • Medium: 900px wide by any height
  • Tumblr: 500px x 750px

Shared link graphic sizes

One of the common questions that we hear is “why is Facebook choosing that image on this link?” or “why don’t my share images look the way they are supposed to?” There are typically two reasons for this. First, you need to make sure the social network knows which image you want it to highlight when you share a link. This is typically done with Open Graph tags or other metadata.

Secondly, you need to make sure the images included in a page or post are the size that the social network expects. If the shape of image isn’t right for the social network, it will often distort or ignore that image.

Social site Image size
Twitter 520px x 254px
Facebook 1200px x 627px
Instagram 161px x 161px (Photo Thumbnails)
Pinterest 192px x scaled height (Pin Preview); 222px x 150px (Board Display)
LinkedIn 150px x 80px (Thumbnail)
YouTube 1280px x 720px (Custom Video Thumbnail)
 Google+ 150px x 150px
 Medium Will pull story header or profile image

Shared link graphic sizes

  • Twitter: 520px x 254px
  • Facebook: 1200px x 627px
  • Instagram: 161px x 161px (Photo Thumbnails)
  • Pinterest: 192px x scaled height (Pin Preview); 222px x 150px (Board Thumbnail)
  • LinkedIn: 150px x 80px (thumbnail)
  • YouTube: 1280px x 720px (Custom Video Thumbnail)
  • Google+: 497px x 373px
  • Medium: Will pull story header image or profile image

But wait — there’s more!

The visual side of social is always evolving. Here are some additional resources that dig deeper into all of these areas:

Facebook help center
Instagram images
LinkedIn image dimensions
Pinterest boards about social media image sizes
Medium image sizes
Medium help center
Twitter sizing

Want to learn even more? Download our free eBook.

If you’re just getting started with social media for a small business, sign up to download your FREE copy of Build Your Business by Building Relationships Online: A Beginner’s Guide to Social Media for Small Businesses. The easy-to-follow eBook includes info including:

  • Which networks are right for your business
  • How to develop a social marketing strategy
  • Engagement tips
  • Developing social campaigns
  • Measuring results

Sign up here to get your social media guide today:

 

Also published on Medium.

Image by baldiri via Compfight cc

Dealing with an Angry Customer

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Does this guy look familiar? I sure hope not.

When dealing with angry customers, you have to keep your cool. It’s hard to though, when they are upset and personally attacking you or your business. Sometimes all you want to do is ask them to leave or “stick it when the sun don’t shine.”

Don’t do it.

Put yourself in their shoes. After all, they are mad at you. What did you do to make them so mad?

First, do NOT be defensive. They are trying to communicate why they are angry. Defending your policy, employee, or product will not make things any better. By doing so, you suggesting they are wrong to be angry.

Second, don’t make excuses. This will always makes them more angry. People want to be heard. By making excuses, you are not listening. If you don’t listen, how can they be heard?

We’ve all heard it before – the customer is always right. No, they are wrong (and rude) much of the time. But it really doesn’t matter who is wrong or right. The saying about the customer always being right simply means the customer is extremely important to the success of your business and you should do everything in your ability to make them happy. And if you don’t, they will tell an average of 12 of their friends about the poor customer service they received at your establishment. And then they will email, post, and tweet to 200 of their friends (and their friends, and their friends) about the poor service they received on social media. Poor reviews on Yelp, TripAdvisor, and Google+ last for a lifetime, so it’s best not to let the issue escalate.

The ideal time to diffuse a bad situation is when it is happening. Dealing with an unhappy customer is your opportunity to really learn about what your customer wants or what your business needs to make them, and others, happy enough to tell their friends what a great person you are and how they will keep coming back to you business.

I learned the LAIR technique at my first job out of college and it really does work. That, and as my mother-in-law taught me, “Sometimes it’s better to keep your mouth shut.”

LAIR – Listen. Acknowledge. Identify. Reverse.

These four areas will enable you to resolve conflicts when you put them all together.

Listen

It’s amazing to think about, but most folks do not actively listen to what’s being said to them–they are concentrating on their next sentence or something entirely different to what’s being presented directly to them. Actively listen to what the other party is saying, and you’ll be amazed at what has been revealed to you–often without them being aware they’re doing it.

Acknowledge

This works quite well in diffusing and disarming a potentially tricky situation, and moves everyone towards finding a mutual solution. Note that by acknowledging something, you are not validating it. You are simply recognizing the situation as it exists. Nodding gently as they speak gets the point across subliminally they you “get it”, which may calm them down even quicker.

Identify

After actively listening and acknowledging the situation, use the facts you have uncovered and restate the opportunity or concern to make certain that both sides are on the same page. This prevents misunderstanding caused by flawed perception by either side. A simple, “What I hear you saying is…” can work wonders to make sure you understand their complaint.

Reverse (Respond)

Reflect the area of concern back at the other side in order to facilitate mutual agreement, then if all is in order, take the appropriate action. A simple, “I’m so sorry” or “Thank you so much for letting me know” can be all it takes to resolve the situation. And of course the discount coupon or freebie will usually do the trick.

Using the LAIR technique is an effective work tool that is always ready to use (Note: it works in your personal life, too).

Remember, customers just need to vent sometimes–which is great feedback for your business.

Debra

Oxford Comma: Use it or Lose it?

This is quite good. I’ve had my fair share of struggles with the Oxford comma. Now, I use it as a way to keep things simple.

~ Debra

VIDEO: WordPress.com or WordPress.org?

Google+ Business Pages Now Available

Laizure Marketing
on Google+

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Finally!  Google+ has added business pages.  Use them to promote your company, brand, product, organization, band, arts or service. There is even an ‘other’ category.

It’s simple to set up and allows you to easily segment posts to customers, team members, VIP’s, etc. To get started, sign in to your Google account and then head to http://www.google.com/+/business/.  Or, simply click the Create a Google+ Page link at the bottom or side of your personal Google+ page. Follow the steps and you are up and running.

Then grow your audience by making it easy for people to find and recommend your page. Place the Google+ badge or a small code snippet on your site.

Use the logo on all your online media to encourage people to add your page to their circles so your posts will appear in their stream. You can also add +1 to your website so users can recommend your content on Google Search and share it on Google+.

Do you need a personal Google+ account? Click Here to get one, then add your business page.

If you have any questions, feel free to call us at (918) 277-1548.

 

Marketing Tip: Get a Free QR Code for Your Business

Google makes it easy to get a QR Code. Any URL you create can be shortened and given a QR Code. QR stands for Quick Response, it looks like the image to the left, square, 3 distinct corners and crazy black and white pixel-art in between. QR Codes became popular in Japan after Toyota developed them as a new way to ID their cars.

I was in Sam’s Club the other day looking at cameras. I saw the QR Code and scanned it with my Android phone for more information about the camera. Think about it, there is a very small footprint for retailers to display products. QR Codes can provide information without taking up valuable shelf space (and saves a lot of trees, too!)  In the near future, I suspect all mobile phones will come standard with cameras.  Free code-reader applications can be downloaded to any smart phone, but I suspect they will eventually become standard, too.

Why do you need one?  Well, for one…it’s cool. And you can come up with all sorts of fun things like adding a recipe to a food product, a coupon to a sales item, a free white paper with a report, or video installation instructions on product packaging. Anything you can put on your website can be directed to via a QR Code. QR Codes work well on any printed item, including, postcards, business cards, flyers, vehicle graphics, billboards, etc…

Google also provides free usage reports for tracking how many times the QR Code has been scanned. Yes, it’s free. Another reason we love Google and how they will eventually take over the world.

Other companies are competing with Google to develop their own codes, but I’m banking that Google will have QR Codes around for a while.  Even still, you might not want to print 50,000 brochures just yet.  For now, get a free QR Code and experiment.  And, don’t forget to print and test the code first to make sure it works 🙂

Here’s how to get one:

Instructions for Using Google’s QR Code Generator

  1. Go to Google URL shortener at goo.gl
  2. Shorten your URL
  3. Select details
  4. Right click on image and save the graphic (make the name very descriptive in case you get several)

Serve, Don’t Stress


Here is today’s e-News from Steve Scanlon’s blog, Reality and Hope. I really enjoy his posts. Make sure to click the link at the bottom of this article and subscribe to his e-Newsletter.

Enjoy!
Debra

Serve, Don’t Stress

You wouldn’t have to look very far – perhaps no farther than the mirror – to find someone who claims they are stressed. Certainly there are levels of stress, from mild concern to tied-up-in-knots, and everyone we know has some form of it at some point. Truthfully, many people fall beyond the tied-up-in-knots category.

If you have been reading my blog, you know I am no fan of inane advice about deep concepts. Thus, when I hear people say things like “just don’t stress,” I get stressed. How’s that for irony?

As a coach, I have not seen such simplistic advice work well for anyone, and I will not offer such fodder. What I hope to convey is really two-fold:

1) Stress is a choice.
2) There is a response that will get us back on track quickly.

Stress is a choice – it is our response to what is happening around us. But when we say that we are stressed, we often abdicate that choice to our circumstances. Let’s change our language to something more fitting to reality. “I am choosing stress” would be more accurate than “I am stressed.”

If we can believe through the choice of our words that an emotional response is indeed of our making, then we can believe that we can choose another emotion, one that is more in line with our desired end result.

Once you have decided that stress is a choice, you can respond by choosing to serve someone else.

Now, I could go on and on about the known physical byproducts of leading a high-stress life. But another unseen result is that when we are stressed we simply are not as capable of serving others. Stress causes a funky form of selfishness – mostly because of how much mental energy goes into feeding it.

If you are feeling stress, remember in the moment that it is your choice. Then, go quickly and serve someone else. These two actions may save your life in the long run.

Have a great week,

Coach Steve

Here’s the link to the article

Going Short

I love this blog. I was feeling a bit overwhelmed myself today, and this was just what I needed to prioritize. I hope it helps you too. – Debra

Steve Scanlon | Reality & Hope

Going Short

There is a time for thinking through and writing down a long-term vision for your life and for your business. Without such Vision, life can get murky. But there is also a time to lay in front of you some short-term goals.

Sometimes it is good to step back and commit yourself to something that you will do this week or even just today. There are many benefits to setting shorter term goals.

Here are a few reasons why you might choose to focus on a short-term goal:

1. You feel yourself in a funk. Now, I couldn’t endeavor to describe in general terms how “funks” impact people because they seem to come in many flavors. But funks happen, and when they do, it could be a good time to think of smaller goals. Doing something more attainable can give you the boost of confidence you need to rise out of the funk.

2. You feel overwhelemed. This could probably describe 90% of our population today. The spirit of overwheledness is running rampant. When you are in this mindset, the big picture can feel so big that it only fuels the sense of overwhelmedness. There is a time to come off the mountain and be closer to the ground. This is another good time to think through specific shorter goals.

3. You need to re-gain momentum. Often we simply need to get some mojo going again when our larger goals seem far away and our efforts feel like a tiny drop in a big bucket. I have found one of the best ways to do this is to set your sights on some smaller, simpler goals and go after them. To take down a few of these is to regain some lost momentum and that may be just what you need to get you back on track.

If a shorter-term goal is right for you today, do not tarry. Don’t over think it. Just hit it.

Don’t buy the lie that a little is not enough, because it could be exactly enough today. Make that call, write that note, finish that small project.

Tomorrow, when you’re out of your funk, less overwhelmed, and feeling the pull of momentum, you can get back to the pursuit of your long-term goals. In fact, you may find you’ve inched that much closer to the big picture.

Coach Steve

To subscribe to this blog, Click Here

HTML emails aka e-Newsletters

Targeted email marketing really does work. We have consistently seen open rates of 20-25% with our clients that use e-Newsletters. These are huge numbers considering a 1-3% response rate with direct mail is statistically a home run. e-Newsletters are a great way to share your news, discounts, and drive your customer to your website to buy your product or service.

Here are a few tips when using an e-Newsletter.

Content is king. Make sure you publish useful information for your customer. Constantly selling, selling, selling, will turn people off, and soon your e-News will be deleted upon its arrival in their inbox. Give them something useful or educational they can use to grow their business.

Make your list. A good email list is gold. Ask for email addresses in all your sales and marketing activities. A year ago, it was easy to simply buy a list. Today, most list companies will only rent the list. This means you can only use the email addresses once, and the list company controls the list so you cannot view the data. So grab those emails addresses whenever you can.

Help customers save. Create a coupon your customers can use for a discount or a value-added service and add it to your newsletter. Even better, link the coupon to your website so viewers are driven to your website in order to download the coupon.

Keep it short and sweet. Keep your e-Newsletter concise and full of content. Many companies fill up their first few e-Newsletters with everything but the kitchen sink. This is a big mistake. #1 – the person creating the e-news will burn out from the extra work, and #2 – Most people are scanners of information, so don’t give them too much to read. They will click-off sooner than later.

Call us for help. e-Newsletters are inexpensive to distribute and a great way to reach out to your customers. But creating the first one can be overwhelming. Let us help you!

We can create a newsletter template you can reuse each month. We will set up your email marketing account (Constant Contact, Mail Chimp, etc.), create distribution lists for you, and even write the content. Call us at (918) 366-3342 or email Debra Laizure at dlaizure@laizuremarketing.com to get started today!

curtis enewscb enews

Understanding Facebook’s Ad Policy and Review Process

I’ve had several clients inquire about Facebook’s ad policy. This note from Facebook’s ad fan page makes it clear.
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Understanding Facebook’s ad policy and review process
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Facebook provides users a safe forum to express and share real information including their demographics, education, workplace and interests. All of this information is what makes advertising on Facebook so valuable and enables you to reach your exact audience and find customers before they search.

One of the reasons that users feel comfortable sharing this information is the level of trust they have in Facebook. This trust needs to be carried throughout users’ experience with Facebook including their interactions with ads.

Facebook’s ad policy and guidelines are based around the philosophy of maintaining users’ trust. It’s important that users have full disclosure when they are viewing an ad and do not feel as if they’ve been misled after interacting with it.

Making sure your ad is clear and informative not only maintains users’ trust but is also a great best practice to help improve your ROI (return on investment). When your ad is displayed to the users who are likely to be the most interested in your ad and those users click on your ad after knowing exactly what is being advertised and what is expected of them, they’re more likely to convert or spend more time on your landing page.

To help enforce our policies, our team reviews the ads that are created. Because of this process, you may notice that your ad is “pending review” before it’s able to run on the site. Most ads are typically reviewed within 12 hours, and may be reviewed sooner when submitted during normal business hours. Once your ad has been reviewed, you’ll receive an email letting you know whether the ad was approved or disapproved.

When in doubt regarding Facebook’s ad policy, check out our guidelines.

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