Social media image sizes: The 2017 cheat sheet

Great info from GoDaddy.com. This cheat sheet is handy dandy! 

UPDATED: MARCH 31, 2017

Now that social media presence has become a “must have” for businesses large and small, you may be ready to ramp up your existing social media efforts. One of the best ways to improve your positioning across all social networks is through consistency of voice and branding — this includes social media image sizes.

A top priority should be making sure your voice matches the audience for each social channel; however, providing a consistent appearance for your brand is vital. One of the best ways to accomplish both of these branding goals is through visual design.

As you visit the major social networks, you might see little consistency at first glance. However, as these websites evolve and update their offerings, it becomes easier and easier to use your design skills to create a recognizable brand across the spectrum of sites.

This “cheat sheet” offers you a brief guide to image size recommendations for many of the top social media sites (including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Google+ and Medium). With this information at your fingertips, you can develop that consistent branding presence while meeting the required dimensions of the website. The sizing requirements for these sites change regularly. Our cheat sheet assures that you are prepared to stay ahead of the learning curve in 2017.

Please note: We created this cheat sheet assuming that you regularly create images and work on web design projects. You’ll find that we provide the dimensions for each type of image across all networks. For instance, when creating a profile photo, you can create all needed profile photos for your clients at once—meeting the requirements of the site and achieving that branding consistency. This list provides dimensions for the primary design assets of each network.

Profile picture size

In many cases if you develop a single square “profile picture” that scales appropriately for the sizes below, you’ll be able to streamline the process for making updates across all the networks.

Social site Image size
Twitter profile picture size 400px x 400px
Facebook profile picture size 170px x 170px
Instagram profile picture size 110px x 110px
Pinterest profile picture size 150px X 150px
LinkedIn profile picture size 400px x 400px
YouTube profile picture size 800px x 800px**
 Google+ profile picture size 250px x 250px
 Medium profile picture size 400px x 400px
 Tumblr profile picture size 128px x 128px

** YouTube calls these “channel icons.”

Profile picture sizes

  • Twitter profile picture size: 400px x 400px
  • Facebook profile picture size: 170px X 170px
  • Instagram profile picture size: 110px x 110px
  • Pinterest profile picture size: 150px X 150px
  • LinkedIn profile picture size: 400px x 400px
  • YouTube profile picture size: 800px x 800px
  • Google+ profile picture size: 250px x 250px
  • Medium profile picture size: 400px x 400px
  • Tumblr profile picture size: 128px x 128px

Cover photo/header image

The cover photo or header image is the big hitter on most of these networks. In contrast to the profile images, which are typically square, the various social sites have widely varying sizes for their cover images. Here are a few tips to remember:

  1. You’ll probably want to go with a .png file, instead of a .jpg.
  2. Since these images are often cropped or covered with other interface elements, put the important components of your design in the center of the image, and double-check that key parts of the image aren’t covered up when used in production.

One of the newest offering by LinkedIn is the business banner image, this populates when a visitor views your brand’s home page.

Social site Image size
Twitter 1500px x 500px
Facebook 828px x 465px
Pinterest 800px x 800px (Board cover image)
LinkedIn 1400px x 425px (background photo)
LinkedIn 646px x 220px (business banner image)
LinkedIn 974px x 330px (cover photo)
YouTube Display varies by device; 2560px x 1440px on desktop
 Google+ 1080px x 608px
 Tumblr 3000px x 1055px
 Medium 1400px x 1120px

Cover photo sizes

  • Twitter header: 1500px x 500px
  • Facebook cover photo size: 828px x 465px
  • Pinterest cover photo: 800px x 800px (Board cover image)
  • LinkedIn background photo: 1400px x 425px
  • LinkedIn business banner image: 646px x 220px
  • LinkedIn cover photo: 974px x 330px
  • YouTube cover photo: Display varies by device; 2560px x 1440px on desktop
  • Google+ cover photo: 1080px x 608px
  • Tumblr header: 3000px x1055px
  • Medium profile picture size: 1400px x 1120px

Content images in the posts themselves

Rich content sharing, including image sharing, is increasingly important across social networks. Creating imagery that is the right size for the network minimizes distortion and unexpected cropping.

Shared image sizes

Social site Image size
Twitter 440px x 220px
Facebook 1200px x 630px
Instagram 1080px x 1080px
Pinterest 600px x scaled height (Expanded Pin)
LinkedIn 550px x 375px
YouTube 16:9 aspect ratio (Video); to qualify for HD: 1280px x 720px
Google+ 497px x 373px, but can be as large as 2048px x 2048px
Medium 900px wide by any height
Tumblr 500px x 750px

Shared images sizes

  • Twitter: 440px x 220px
  • Facebook: 1200px x 630px
  • Instagram: 1080px x 1080px
  • Pinterest: 600px x scaled height (Expanded Pin)
  • LinkedIn: 550px x 375px
  • YouTube: 16:9 aspect ratio (Video); to qualify for HD: 1280px x 720px
  • Google+: 497px x 373px, but can be as large as 2048px x 2048px
  • Medium: 900px wide by any height
  • Tumblr: 500px x 750px

Shared link graphic sizes

One of the common questions that we hear is “why is Facebook choosing that image on this link?” or “why don’t my share images look the way they are supposed to?” There are typically two reasons for this. First, you need to make sure the social network knows which image you want it to highlight when you share a link. This is typically done with Open Graph tags or other metadata.

Secondly, you need to make sure the images included in a page or post are the size that the social network expects. If the shape of image isn’t right for the social network, it will often distort or ignore that image.

Social site Image size
Twitter 520px x 254px
Facebook 1200px x 627px
Instagram 161px x 161px (Photo Thumbnails)
Pinterest 192px x scaled height (Pin Preview); 222px x 150px (Board Display)
LinkedIn 150px x 80px (Thumbnail)
YouTube 1280px x 720px (Custom Video Thumbnail)
 Google+ 150px x 150px
 Medium Will pull story header or profile image

Shared link graphic sizes

  • Twitter: 520px x 254px
  • Facebook: 1200px x 627px
  • Instagram: 161px x 161px (Photo Thumbnails)
  • Pinterest: 192px x scaled height (Pin Preview); 222px x 150px (Board Thumbnail)
  • LinkedIn: 150px x 80px (thumbnail)
  • YouTube: 1280px x 720px (Custom Video Thumbnail)
  • Google+: 497px x 373px
  • Medium: Will pull story header image or profile image

But wait — there’s more!

The visual side of social is always evolving. Here are some additional resources that dig deeper into all of these areas:

Facebook help center
Instagram images
LinkedIn image dimensions
Pinterest boards about social media image sizes
Medium image sizes
Medium help center
Twitter sizing

Want to learn even more? Download our free eBook.

If you’re just getting started with social media for a small business, sign up to download your FREE copy of Build Your Business by Building Relationships Online: A Beginner’s Guide to Social Media for Small Businesses. The easy-to-follow eBook includes info including:

  • Which networks are right for your business
  • How to develop a social marketing strategy
  • Engagement tips
  • Developing social campaigns
  • Measuring results

Sign up here to get your social media guide today:

 

Also published on Medium.

Image by baldiri via Compfight cc

Innovative Copper Roof Finials

Copper Bella Roof Finials: Combining Strength and Beauty

Article Debra Laizure

Copper Bella roofing finial

At $199, the Copper Bella 36″ Old Chicago finial on the left is less expensive, more attractive, has no ugly weld marks, weighs less for shipping, and is more durable than its sheet metal counterpart on the right.

Elegant copper architectural accents are within your reach. Copper Bella brings metal plated industrial grade plastic to the construction industry. Copper Bella architectural accents weather like copper sheet products creating a rich, beautiful patina. For a fraction of the cost of expensive copper sheet, builders and roofing contractors can offer your customers a smart alternative.

What is it made of?
A highly weatherable, extremely durable Engineering Thermoplastic.

Will the copper chip or peel?
No. The electroplating process used to apply the copper creates an extremely strong bond between the materials.

Will it crack or dent?
No. This is the same type of plastic material used in automotive bumpers. It is extremely tough and resilient. Hail will not dent it.

Will it change colors over time?
The copper is 99.9% alloy free, a perfect match to architectural copper sheet products. This allows for a perfect match when combining our products with sheet copper products. You can expect Copper Bella products to patina at the same rate to a beautiful bronze, or verdigris, depending on the atmosphere where it is installed.

bronze

The molded bronze finial is a best seller at $162.

How much does it cost?

The 36″ Old Chicago copper finial is $199.

The 36″ molded bronze finial is $162 and is their best seller. The bronze finial is a paintable product made from a tough, weatherable engineering resin to resist dents from hail or other impacts.

For an upscale look, Copper Bella can chemically accelerate a verdigris finish on the copper finial for a total cost of $215. The finish varies with each application so the coloration will vary from hues of green to blue with lovely highlights of salmon, dark bronze and deep ambers.

All products have a limited 5-year warranty, hardware, and installation instructions.

Why is it so much less expensive than sheet metal products?
Inventor and owner Teri Ward simply applied the technology of today to a very old craft. It has allowed the company to offer beautiful products that every homeowner can afford.

verdigris

Copper Bella can chemically accelerate the copper finial for an Old World verdigris finish.

What other colors are available?
Copper Bella gladly offers color matching to corporations that would like to add the products as accessories to their existing lines. For example, guttering and fencing.

What’s New?
Stay tuned for Copper Bella’s new molded special effects finishes of aged copper and verdigris now being developed which will offer a lower cost than the current products.

For more information, contact Teri Ward:

Copper Bella, LLC
P.O. Box 1419
Sand Springs, OK  74063

(918) 245-1120 phone
Email: tward@copperbella.com

The Campbell Hotel

Click Here to read the article as published in Tulsa Lifestyle magazine.

The Campbell Hotel: In the Heart of Tulsa

Article Debra Laizure | Photography Chris Humphrey

unspecifiedBrimming with history, The Campbell Hotel is a locally-owned business located on Route 66, just west of Columbia Avenue on 11th street. It was built in 1927 and was originally named The Casa Loma Hotel. The Campbell Hotel was recently added to the National Register of Historic Places after being painstakingly renovated by Aaron Meek and Barbara Casey.

Meek says “We restored everything from the original hardwood floors, transoms over the doors, and all of the windows. It was important to keep it as close to the original hotel as possible.”

Clever touches are integrated throughout the hotel starting with the 165 inch long leather sofa and old suitcases hanging above it in the lobby. A massive fireplace in the sitting area invites visitors to sit and relax. A local artist painted a beautiful mural in the hallway replicating a trolley car that used to travel from 11th Street to Sand Springs.

Beautiful Boudoirs

The Campbell Hotel has 26 uniquely decorated rooms. The hotel was chosen for the 2011 Designer Showcase where Tulsa designers transformed the entire hotel. Some of the theme based rooms are:

unspecified2The Leon Russell Room (#214) includes an incredible headboard made from the top of a grand piano and signed by Leon himself! The Oklahoma Legends Room (#201) has a huge white leather headboard set against black walls and features signed photos of many famous Oklahomans. The Oil Barons Room (#225) illustrates the grandeur of the period when Tulsa claimed the title of “Oil Capital of the World” with two black and gold queen four poster beds, chandeliers, skylight and photographs of some of Tulsa’s historic homes.

The Renaissance Bridal Suite (#221) features an 18 foot canopy draped around a king size bed in the middle of the room, downtown skyline views, mirrored walls and a custom purple velvet sofa. The bathroom is fabulous with onyx tile, a two person whirlpool tub, and a stand-alone shower with two heads. The Renaissance Suite sets the mood for a perfect wedding night or romantic rendezvous.

Dining and Drinks

unspecified1From Oklahoma favorites like chicken fried steak, meatloaf and mac-and-cheese to fancier fare such as grilled rib eye steaks and fresh red snapper, Maxxwells Restaurant and its full service bar will coax you to come back again and again. It is located on the west end of the hotel with easy lobby access. Room service is available from 7 a.m. to 10 p.m.

Make sure to stop into the Campbell Lounge located right by the massive fireplace in the extended lobby. You can enjoy a drink either at the bar or in front of the fireplace. The lounge opens at 4 p.m. daily and closes at 2 a.m.

Wonderful Weddings

The Campbell Hotel offers two distinct event venues for weddings:

The Ballroom is perfect for a wedding or special occasion with sparkling crystal chandeliers, barreled ceilings, and built in dance floor. It has two built in bars and can accommodate over 200 guests.

The Renaissance Square Event Center spans 4,000 square feet, holds over 200 guests, and provides plenty of parking. Maxxwells Restaurant is available for catering in all event spaces. Please visit TheCampbellHotel.com for pricing, details, and floor plans.

In addition, The Campbell Hotel has a room available for lunch meetings and small corporate events. The Boardroom seats 20 and offers a taste of business dealings from the past. The private meeting room boasts leather chairs, a heavy oak conference table and a fireplace.

Sweetheart Specials

unspecified4The Campbell Hotel is offering a Sweetheart Special for the entire month of February. The package includes a King Deluxe room with champagne, roses, chocolate covered strawberries, $50 Maxxwells gift card, and complimentary standard breakfast for two the following morning. Gratuity is not included.

Make sure to mark the calendar for this years’ Annual Sweetheart Ball, February 12th, which includes dinner for two and a night of music and dancing. Call Maxxwells at 918-748-5550 for reservations and details.

The Campbell Hotel invites you to experience a piece of Tulsa’s history. The hotel has a near perfect rating from TripAdvisor including the travel site’s Certificate of Excellence Award for accommodations, attractions, and restaurants that consistently earn great reviews from travelers.

The Campbell Hotel & Event Center
2636 East 11th Street, Tulsa
918.744.5500 or Info@TheCampbellHotel.com
TheCampbellHotel.com

 

New Year, New Home

Click Here to read the article as published in Tulsa Lifestyle magazine

New Year, New Home: Resolve to Sell Before Spring

Article Debra Laizure

The holidays are over and the decorations are neatly packed away for another year. It’s time to write out New Year’s resolutions and plan for the year ahead.

Midtown_Craftsman_FormalWhat’s on your to-do list for 2016?

For many, it’s making the decision to buy or sell a house. If selling, the to-do list gets long pretty fast. Make repairs, clean windows, choose a Realtor®, and then wait to list your home at the opportune time—in April or May, right? Not necessarily.

“It’s always a good time to buy or sell a house,” says Brian Frere of Keller Williams Realty.

Frere says there isn’t a reason to wait until spring. In fact, January and February holds an advantage over the typical spring selling season, especially if you need to sell your home. There is less inventory and buyers are serious about buying a house offering at or near full listing price.

“Buyers that are looking in January and February aren’t buying for fun. They are buying now and they don’t have much to choose from so they are going to buy whatever fits their needs,” he says.

First Things First

SouthTulsaBut before tackling your to-do list, Frere suggests bringing in a Realtor® to develop a plan of action. A professional Realtor® will analyze each person’s individual situation and make suggestions for improvement to sell the house as fast as possible.

He says, “I’ve seen clients make repairs or improvements that they think they need to make, or because their friends or family have told them to do, when we may tell them to do something that is more important to get them more money and sell their home faster.”

The company provides staging consultants for every listing. Staging is imperative, but the level of staging is different for every house. For instance, some homes need a simple de-cluttering and advice on furniture arrangement while others benefit from moving out completely and staging with different furniture altogether.

The Internet is another useful tool to sell a home. Unfortunately, many think it’s replacing Realtors® and the services they provide.

SouthTulsa_Outdoor_FireFrere says, “We are embracing the vast amount of technology to sell our houses. Websites like Zillow.com and Realtor.com are great for folks to search for homes in their area, but you still really need the expertise of a professional to stand out in the sea of Internet sites to attract a serious buyer.”

From a buyer’s perspective, it’s fun to do some online dreaming, but it is not wise to make an actual buying decision based on the information that may, or may not, be correct on Zillow or other real estate websites. Buying a home is probably the largest financial decision a person can make in their life and they need an expert in their corner to help guide them through the process.

Hire an Expert

Frere explains that home buyers are encouraged to visit the Keller Williams office and spend 15-20 minutes learning about the home buying process. The process changes often, so if it has been more than three or four years since someone has purchased a home, it’s beneficial to take the additional time to learn what has changed.

“The process is a whole lot different than it was just a few years before. We want to educate our buyers as to what the process looks like in today’s market,” he says. “Pre-qualification is one of those things that we discuss during the pre-buying consultation. You need to know what price range you can afford before you start looking. Too many buyers fall in love with a house they cannot afford and then it’s hard to find a house in their price range that meets the same excitement level.”

Hot, or Not

So, are the suburbs like Jenks, Bixby, and Owasso still the hot places to buy?

SouthTulsa_OutdoorLiving“Well, not necessarily,” says Frere. “Instead of looking at the traditional ‘city vs. suburbs’, we are seeing different age groups defining different hot areas.”

He says that downtown and midtown are fantastic for younger buyers that don’t have kids. School districts become important at a certain season in everyone’s life and then the seasons change again when we get older and downsizing to a single level ranch makes the most sense.

The good news is Tulsa is a balanced market rather than a buyer’s market or seller’s market. But that can change from day to day.

He says, “The market is very micro-economic. If we say Tulsa is a balanced market, there will be sectors within the market that are a buyer’s market or a seller’s market.”

Ready to Get Started?

The professionals at the Brian Frere Home Team are truly a selling team. Rather than having a certain Realtor® specializing in a niche area, all the agents are required to stay on top of the market at every price range so they know what the inventory is, which areas should be worked, and how quickly the homes are selling in the different areas.

Midtown_Craftsman_FoyerAdditionally, the Home Team has alliances with mortgage lenders and other companies they know and trust to make the buying process smooth and stress free.

“I am a huge believer of using local service companies for a couple different reasons. First, I like to keep money in the community. Secondly, it may be hard to reach an out-of-state lender or closing company if we have a last minute question. We need to be able to talk to somebody face-to-face to resolve the issue, shake their hand, and complete the loan closing.”

The Home Team

Frere has been a sales associate for Keller Williams for 12 years and has been consistently recognized as Oklahoma’s Top Keller Williams Realty Agent. When asked if he would ever start his own brokerage firm he laughs and proudly states that the Keller Williams model and strength of 125,000 agents worldwide is far more than any local boutique or independent operation could ever try to match.

Selling homes and helping people attain their home buying dreams is Frere’s passion. Even as a small child Frere loved real estate, but chose another career path as a certified public account, even working his way up to Chief Financial Officer of a gas company. He enjoyed great success in a respectable profession but didn’t enjoy going to work every day.

He says, “Now when I wake up every morning, I know what I do is helping families and helping people get to the next step in life, and I love that so much more.”

For more information, call Brian Frere Home Team at 918.298.6900 or visit BrianFrere.com.

 

 

 

 

 

 

 

First Mortgage Company

Click Here to read the article as published in Tulsa Lifestyle magazine

Kerrick Draper, First Mortgage Company

Kerrick Draper, First Mortgage Company

First Mortgage Company: Local, Hassle-Free Loans from Start to Finish

Article Debra Laizure

First Mortgage Company is the largest independent FHA and VA lender in Oklahoma. They provide almost every loan under the sun, from Conventional, FHA, VA, Rural Development, State/Tulsa County Bond Loans (first time homebuyer), One Time Close Construction, Jumbo, Rehab/Remodel, and Native American Loans (HUD 184).

Manager Kerrick Draper has been in the mortgage and finance industry for more than 30 years. The goal for his entire TEAM is to help each client buy the home they love with the mortgage that fits their needs.

He says, “First Mortgage Company has been in Tulsa for 25 years. The experience level in our office is phenomenal with 15, 20, and 25+ years experience in most all departments.”

30-Day Loan Closings

First Mortgage Company prides itself on a smooth and easy loan process. The company’s experienced loan officers take the time to sit down across the table from someone and strategize which loan is best for them and their family.

Draper says, “One thing that I think sets us apart is that from start to finish, the loan never leaves our office.”

First Mortgage Company provides hassle-free local processing, underwriting, and closing. The process is so efficient they boast “application to close” takes only 30 days usually. In fact, all loan closings are done in-house and typically take only 20-30 minutes.

How can they close so quickly?

He says, “It’s simple. We are the lender, so there are only our documents. We aren’t a middleman, a broker, so there’s not multiple sets of documents for each entity involved in the transaction—there’s one.”

Investment Opportunities

Draper says it’s a good time for investments because borrowing money on a mortgage is so inexpensive. We often work with clients to do cash-out refinances. Homeowners can take advantage of low interest rates by pulling equity out of their home, putting it on a fixed term, and using the money to make an investment, buy a vacation home, or pay off some other debt.

However, utilizing the equity to make an investment depends on a person’s risk tolerance. It’s not for everyone. But for those comfortable with this situation, they can use the money to their advantage. Rates are very low right now and government insured rates are even lower.

Interest Rates

It’s still an opportune time to buy or refinance a home.

With the impending 2016 election comes speculation about interest rates. Most people believe interest rates will go up, but Draper’s biggest question isn’t when they will go up but by how much. He explains that with interest rates being where they are now, extremely low, this is a great to buy or refinance a home if it makes financial sense to the customer. However, in order to benefit from the extremely low interest rates, the customer needs to meet certain financial requirements. That’s why working with knowledgeable, professionally licensed loan officers is critical.

He says, “I don’t think there will be any significant movement on interest rates until after the election. But, all it would take is one large financial institution to go belly up to change things on Wall Street.”

Refinance Now

Draper reminds us there are still a lot of people today who are paying a much higher interest rate than they should be. Maybe they refinanced five or six years ago and feel it might not be beneficial to do it again or they think it’s too much trouble to refinance.

He says, “We’ll be the first one to tell a client they shouldn’t do a refinance because that’s the way we operate, but a lot of people with higher interest rates could really benefit from refinancing. It might be good to refinance and it might not be—but if it’s not, we have the staff that will tell them, ‘No, don’t do this and here’s why.'”

This kind of honesty is one of the reasons First Mortgage Company has earned its solid reputation in the community and continues to grow.

First Mortgage Loan Officers take the time upfront to work through several different scenarios with a client to determine what is best for them and their family. It’s not just about the loan, it’s about the relationship and making the process enjoyable.

Draper says, “I personally believe every customer deserves red carpet service, not red tape.”

If you are looking for great advice and personal attention on a home loan or refinance, stop by First Mortgage Company at 2504 E. 71st St., Suite A, in Tulsa, call 918.496.2241 or visit them online at FirstMortgageCo.com.

First Mortgage Company is an Equal Housing Lender, Company NMLS # 2024, Branch NMLS # 251162

 

Dealing with an Angry Customer

bigstockphoto_Crazy_Businessman_Posing_3390826

Does this guy look familiar? I sure hope not.

When dealing with angry customers, you have to keep your cool. It’s hard to though, when they are upset and personally attacking you or your business. Sometimes all you want to do is ask them to leave or “stick it when the sun don’t shine.”

Don’t do it.

Put yourself in their shoes. After all, they are mad at you. What did you do to make them so mad?

First, do NOT be defensive. They are trying to communicate why they are angry. Defending your policy, employee, or product will not make things any better. By doing so, you suggesting they are wrong to be angry.

Second, don’t make excuses. This will always makes them more angry. People want to be heard. By making excuses, you are not listening. If you don’t listen, how can they be heard?

We’ve all heard it before – the customer is always right. No, they are wrong (and rude) much of the time. But it really doesn’t matter who is wrong or right. The saying about the customer always being right simply means the customer is extremely important to the success of your business and you should do everything in your ability to make them happy. And if you don’t, they will tell an average of 12 of their friends about the poor customer service they received at your establishment. And then they will email, post, and tweet to 200 of their friends (and their friends, and their friends) about the poor service they received on social media. Poor reviews on Yelp, TripAdvisor, and Google+ last for a lifetime, so it’s best not to let the issue escalate.

The ideal time to diffuse a bad situation is when it is happening. Dealing with an unhappy customer is your opportunity to really learn about what your customer wants or what your business needs to make them, and others, happy enough to tell their friends what a great person you are and how they will keep coming back to you business.

I learned the LAIR technique at my first job out of college and it really does work. That, and as my mother-in-law taught me, “Sometimes it’s better to keep your mouth shut.”

LAIR – Listen. Acknowledge. Identify. Reverse.

These four areas will enable you to resolve conflicts when you put them all together.

Listen

It’s amazing to think about, but most folks do not actively listen to what’s being said to them–they are concentrating on their next sentence or something entirely different to what’s being presented directly to them. Actively listen to what the other party is saying, and you’ll be amazed at what has been revealed to you–often without them being aware they’re doing it.

Acknowledge

This works quite well in diffusing and disarming a potentially tricky situation, and moves everyone towards finding a mutual solution. Note that by acknowledging something, you are not validating it. You are simply recognizing the situation as it exists. Nodding gently as they speak gets the point across subliminally they you “get it”, which may calm them down even quicker.

Identify

After actively listening and acknowledging the situation, use the facts you have uncovered and restate the opportunity or concern to make certain that both sides are on the same page. This prevents misunderstanding caused by flawed perception by either side. A simple, “What I hear you saying is…” can work wonders to make sure you understand their complaint.

Reverse (Respond)

Reflect the area of concern back at the other side in order to facilitate mutual agreement, then if all is in order, take the appropriate action. A simple, “I’m so sorry” or “Thank you so much for letting me know” can be all it takes to resolve the situation. And of course the discount coupon or freebie will usually do the trick.

Using the LAIR technique is an effective work tool that is always ready to use (Note: it works in your personal life, too).

Remember, customers just need to vent sometimes–which is great feedback for your business.

Debra

New Home Heaven

Click to read the article in Tulsa Lifestyle magazine about the 2015 Parade of Homes written by Debra Laizure.

Oxford Comma: Use it or Lose it?

This is quite good. I’ve had my fair share of struggles with the Oxford comma. Now, I use it as a way to keep things simple.

~ Debra

Editor’s Letter – Seasons Change

Debra Laizure, Founder

Debra Laizure

The long, hot summer is winding down and thoughts switch to fall fashion, college football, and sending the kids back to school. Just the words “Back to School” propels me back to my childhood when I delighted in shopping for new clothes, shoes, and my favorite—school supplies. I simply loved picking out colored pencils, glue sticks and a rainbow of spiral notebooks. The sight of neon yellow highlighters and trapper keepers still gives me a thrill.

In this issue of Tulsa Lifestyle, we head back to school via Hollywood. There are scores of famous Oklahomans, but did you know many of them got their start within the walls of a Tulsa public school drama class or choir room? We visit with some Star Students to see what they were like in high school, learn about their favorite high school memory and ask them about the local food joints they visit when they come home.

As the seasons change and we look forward to cooler weather, it’s time for the adults to get new clothes, too. Our Style Maven reports from the runway to give us the inside scoop to this year’s fall fashion. She visits with several area boutique owners for their point of view on the hot trends we will be seeing in their stores.

Speaking of inside scoop, we visit with Cajun Ed at Hebert’s about his passion for Louisiana-style cooking and his family’s closely held recipes. A Tulsa mainstay, he has been graciously serving up the best of the bayou for more than 22 years.

Lastly, the seasons will be changing for me personally as I pass the torch on to a new editor. I won’t be going far—just taking some time for reflection and road trips to visit my two college-age children. Thank you to everyone at Lifestyle Publications for their talent and support. And most of all, thank you to our devoted readers for allowing me to highlight your families and businesses each month—I have loved every minute of it.

I’ll be seeing you around town.

Debra L. Laizure, Editor

Aprons 4 Educators

Aprons 4 Educators

Aprons 4 Educators

Entrepreneur Karen Baker makes bright and colorful waist aprons to keep daily essentials at your fingertips. The aprons are made for teachers but are also handy for crafters and scrapbookers, restaurant servers, gardeners, senior citizens, stay-at-home moms and dads, or anyone else who likes to stay organized.

Each apron has two reinforced main pockets and a pen/pencil pocket. Karen Baker, former teacher and stay-at-home mom, lovingly hand makes each apron to ensure the highest quality construction and 100% satisfaction. “The special education aprons are my favorite,” says Baker. “They include a strip across the top for teachers to attach picture communication symbols they use in their class instruction.”

Karen is quite a busy bee with seven children and a growing home-based business. We are thrilled to play even a small part in launching her new business. Laizure Marketing designed her logo, created a WordPress website for Karen that linked to social media pages (Facebook, Twitter, LinkedIn, Pinterest) and set up her PayPal shopping cart. We even designed a flyer so she could post at schools.

Click Here to visit her website and order some beautifully made aprons. They make excellent gifts!

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