Understanding Facebook’s Ad Policy and Review Process

Facebook provides users a safe forum to express and share real information including their demographics, education, workplace and interests. All of this information is what makes advertising on Facebook so valuable and enables you to reach your exact audience and find customers before they search.

One of the reasons that users feel comfortable sharing this information is the level of trust they have in Facebook. This trust needs to be carried throughout users’ experience with Facebook including their interactions with ads.

Facebook’s ad policy and guidelines are based around the philosophy of maintaining users’ trust. It’s important that users have full disclosure when they are viewing an ad and do not feel as if they’ve been misled after interacting with it.

Making sure your ad is clear and informative not only maintains users’ trust but is also a great best practice to help improve your ROI (return on investment). When your ad is displayed to the users who are likely to be the most interested in your ad and those users click on your ad after knowing exactly what is being advertised and what is expected of them, they’re more likely to convert or spend more time on your landing page.

To help enforce our policies, our team reviews the ads that are created. Because of this process, you may notice that your ad is “pending review” before it’s able to run on the site. Most ads are typically reviewed within 12 hours, and may be reviewed sooner when submitted during normal business hours. Once your ad has been reviewed, you’ll receive an email letting you know whether the ad was approved or disapproved.

When in doubt regarding Facebook’s ad policy, check out our guidelines.