Social media image sizes: The 2017 cheat sheet

Great info from GoDaddy.com. This cheat sheet is handy dandy! 

UPDATED: MARCH 31, 2017

Now that social media presence has become a “must have” for businesses large and small, you may be ready to ramp up your existing social media efforts. One of the best ways to improve your positioning across all social networks is through consistency of voice and branding — this includes social media image sizes.

A top priority should be making sure your voice matches the audience for each social channel; however, providing a consistent appearance for your brand is vital. One of the best ways to accomplish both of these branding goals is through visual design.

As you visit the major social networks, you might see little consistency at first glance. However, as these websites evolve and update their offerings, it becomes easier and easier to use your design skills to create a recognizable brand across the spectrum of sites.

This “cheat sheet” offers you a brief guide to image size recommendations for many of the top social media sites (including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Google+ and Medium). With this information at your fingertips, you can develop that consistent branding presence while meeting the required dimensions of the website. The sizing requirements for these sites change regularly. Our cheat sheet assures that you are prepared to stay ahead of the learning curve in 2017.

Please note: We created this cheat sheet assuming that you regularly create images and work on web design projects. You’ll find that we provide the dimensions for each type of image across all networks. For instance, when creating a profile photo, you can create all needed profile photos for your clients at once—meeting the requirements of the site and achieving that branding consistency. This list provides dimensions for the primary design assets of each network.

Profile picture size

In many cases if you develop a single square “profile picture” that scales appropriately for the sizes below, you’ll be able to streamline the process for making updates across all the networks.

Social site Image size
Twitter profile picture size 400px x 400px
Facebook profile picture size 170px x 170px
Instagram profile picture size 110px x 110px
Pinterest profile picture size 150px X 150px
LinkedIn profile picture size 400px x 400px
YouTube profile picture size 800px x 800px**
 Google+ profile picture size 250px x 250px
 Medium profile picture size 400px x 400px
 Tumblr profile picture size 128px x 128px

** YouTube calls these “channel icons.”

Profile picture sizes

  • Twitter profile picture size: 400px x 400px
  • Facebook profile picture size: 170px X 170px
  • Instagram profile picture size: 110px x 110px
  • Pinterest profile picture size: 150px X 150px
  • LinkedIn profile picture size: 400px x 400px
  • YouTube profile picture size: 800px x 800px
  • Google+ profile picture size: 250px x 250px
  • Medium profile picture size: 400px x 400px
  • Tumblr profile picture size: 128px x 128px

Cover photo/header image

The cover photo or header image is the big hitter on most of these networks. In contrast to the profile images, which are typically square, the various social sites have widely varying sizes for their cover images. Here are a few tips to remember:

  1. You’ll probably want to go with a .png file, instead of a .jpg.
  2. Since these images are often cropped or covered with other interface elements, put the important components of your design in the center of the image, and double-check that key parts of the image aren’t covered up when used in production.

One of the newest offering by LinkedIn is the business banner image, this populates when a visitor views your brand’s home page.

Social site Image size
Twitter 1500px x 500px
Facebook 828px x 465px
Pinterest 800px x 800px (Board cover image)
LinkedIn 1400px x 425px (background photo)
LinkedIn 646px x 220px (business banner image)
LinkedIn 974px x 330px (cover photo)
YouTube Display varies by device; 2560px x 1440px on desktop
 Google+ 1080px x 608px
 Tumblr 3000px x 1055px
 Medium 1400px x 1120px

Cover photo sizes

  • Twitter header: 1500px x 500px
  • Facebook cover photo size: 828px x 465px
  • Pinterest cover photo: 800px x 800px (Board cover image)
  • LinkedIn background photo: 1400px x 425px
  • LinkedIn business banner image: 646px x 220px
  • LinkedIn cover photo: 974px x 330px
  • YouTube cover photo: Display varies by device; 2560px x 1440px on desktop
  • Google+ cover photo: 1080px x 608px
  • Tumblr header: 3000px x1055px
  • Medium profile picture size: 1400px x 1120px

Content images in the posts themselves

Rich content sharing, including image sharing, is increasingly important across social networks. Creating imagery that is the right size for the network minimizes distortion and unexpected cropping.

Shared image sizes

Social site Image size
Twitter 440px x 220px
Facebook 1200px x 630px
Instagram 1080px x 1080px
Pinterest 600px x scaled height (Expanded Pin)
LinkedIn 550px x 375px
YouTube 16:9 aspect ratio (Video); to qualify for HD: 1280px x 720px
Google+ 497px x 373px, but can be as large as 2048px x 2048px
Medium 900px wide by any height
Tumblr 500px x 750px

Shared images sizes

  • Twitter: 440px x 220px
  • Facebook: 1200px x 630px
  • Instagram: 1080px x 1080px
  • Pinterest: 600px x scaled height (Expanded Pin)
  • LinkedIn: 550px x 375px
  • YouTube: 16:9 aspect ratio (Video); to qualify for HD: 1280px x 720px
  • Google+: 497px x 373px, but can be as large as 2048px x 2048px
  • Medium: 900px wide by any height
  • Tumblr: 500px x 750px

Shared link graphic sizes

One of the common questions that we hear is “why is Facebook choosing that image on this link?” or “why don’t my share images look the way they are supposed to?” There are typically two reasons for this. First, you need to make sure the social network knows which image you want it to highlight when you share a link. This is typically done with Open Graph tags or other metadata.

Secondly, you need to make sure the images included in a page or post are the size that the social network expects. If the shape of image isn’t right for the social network, it will often distort or ignore that image.

Social site Image size
Twitter 520px x 254px
Facebook 1200px x 627px
Instagram 161px x 161px (Photo Thumbnails)
Pinterest 192px x scaled height (Pin Preview); 222px x 150px (Board Display)
LinkedIn 150px x 80px (Thumbnail)
YouTube 1280px x 720px (Custom Video Thumbnail)
 Google+ 150px x 150px
 Medium Will pull story header or profile image

Shared link graphic sizes

  • Twitter: 520px x 254px
  • Facebook: 1200px x 627px
  • Instagram: 161px x 161px (Photo Thumbnails)
  • Pinterest: 192px x scaled height (Pin Preview); 222px x 150px (Board Thumbnail)
  • LinkedIn: 150px x 80px (thumbnail)
  • YouTube: 1280px x 720px (Custom Video Thumbnail)
  • Google+: 497px x 373px
  • Medium: Will pull story header image or profile image

But wait — there’s more!

The visual side of social is always evolving. Here are some additional resources that dig deeper into all of these areas:

Facebook help center
Instagram images
LinkedIn image dimensions
Pinterest boards about social media image sizes
Medium image sizes
Medium help center
Twitter sizing

Want to learn even more? Download our free eBook.

If you’re just getting started with social media for a small business, sign up to download your FREE copy of Build Your Business by Building Relationships Online: A Beginner’s Guide to Social Media for Small Businesses. The easy-to-follow eBook includes info including:

  • Which networks are right for your business
  • How to develop a social marketing strategy
  • Engagement tips
  • Developing social campaigns
  • Measuring results

Sign up here to get your social media guide today:

 

Also published on Medium.

Image by baldiri via Compfight cc

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